6 Self-Publishing Mistakes That Can Ruin Your Book
Self-publishing gives you a certain kind of freedom. With so many options available to you to make just the right decision, you end up getting overwhelmed. You have to take on the responsibility of each and everything, from the design, to the editing and, of course, the publishing.
You take a lot of risks when you decide to self-publish. Successful self-published authors are those who have managed to sell more than one million e-books copies in five years. Considering the vast universe of the digital world, you may not get discovered and stand out immediately.
So what rules should you follow to avoid getting buried amongst the masses? What mistakes might you make that can destroy your book?
Below is a list of common errors authors can make while self-publishing.
The adage “Don’t judge a book by its cover” has lost its meaning. People, online, definitely judge a book by its attractive cover.
If you’re self-publishing, you’re also designing your cover to sell online. Most books are displayed in thumbnail view in popular forums. Preview your title page in thumbnail size before publishing your book.
When designing your book’s cover, you should definitely keep in mind the type setting. You don’t want your potential readers to struggle with the readability issues. Make sure your title and name are clearly visible. The color you choose should have easy recognition. People will recognize your book just by looking at the cover.
Anything online is a play of the search engine and keywords. It’ll be hard to get discovered if you have a good, but “non-search-engine-friendly” title.
Try to use at least one keyword in your title related to the topic you are addressing in the book. For instance, when you’re writing a guide on dissertation, it is good to include key phrases like help with dissertation to make the book easily searchable. In this way, people searching online for the same topic can find your book without much effort.
While self-publishing, you do not have a professional editor by your side. You do your own editing. It’s up to you to scan for misspellings and grammatical errors. These kinds of typing errors might very well turn out to be the death of you.
Always, and I mean always, review your content. Proofread them and, if need be, hire someone to do the job for you.
Spend a decent time on your book description. It’s what matters the most. Even if your readers are attracted by the cover or the topic, they might discard the book if they don’t like the description. Therefore, carefully work on your description in a way that it will entice the readers into buying it.
Outline the basic purpose of the story, but don’t reveal too much. Leave your readers hanging. This state of suspense and curiosity almost always tempt the readers to buy a book.
Establish yourself clearly what you’re all about. Leave such an impression that the readers will give you credibility. Make sure it’s refined to be relative to the topic you have spoken about in the book.
If you want to put up a picture with your bio, here you must make sure that it’s a professional photo, not a photo in some funky dress. A bad picture can leave a negative impression. For example, if you’re talking about art or music, pose with a paint brush palette or guitar.
One mistake people make is that they don’t promote their book through proper channels. This might be the most serious blunder. When you are a self-publisher, you do not pay a publisher to promote your book through advertisements or other means.
The internet and social media is a powerful tool you can use for this purpose. Make the public aware of the topic you are addressing. Before publishing your book, make sure you have a website or blog up about it. People will want to search more about you, before making a purchase.
Even if the odds against you as an independent author are not good, you can still make it if you properly outline your agenda. Being a writer means a lot of struggle. Many authors don’t even earn that well. So if you love to write and really need to make an impact, follow a proper strategy and invest in a lot of time and effort.
Rachelle Scott is a writer, blogger, social media marketing and trend analyst, currently at a company offering writing services. Monitoring trends and extracting what works best for the industry and what doesn’t is what ticks her interest. When not working, she loves reading and watching Soaps.