M E D I A R E L E A S E
For Immediate Release
Contact: Carolyn Howard-Johnson
Or Publicist at www.redenginepress.com
Publisher: Red Engine Press
Release Date: November 3, 2016
The Changing Face of Reviews
Editor/Author/Publicist Writes Ultimate Guide
on Getting, Writing, and Using Reviews
“I think Getting Great Book Reviews Frugally and Ethically will sell like hot cakes. It’s a chicken and egg situation. When you get reviews you get noticed and more people notice you from that. But how to get reviews without paying sometimes hundreds of dollars with no guarantee and how to ask without being a nuisance puts authors in a quandary. I will be first in line when it comes out! Please keep me posted!!!!” ~ Fiona Ingram, award winningchildren’s author of The Chronicles of the Stone middle grade adventure series, http://www.chroniclesofthestone.com
How To Get Great Book Reviews Frugally
and Ethically: The ins and outs of using free reviews to build and sustain a writing career
Los Angeles, CA – – The Web—more explicitly Amazon and other online bookstores—have changed the face and nature of reviews in the last couple of decades. Carolyn Howard-Johnson, known for her author advocacy and how-to books for writers—has released a new book (the 3rd) in her multi award-winning and bestselling (at many different levels) HowToDoItFrugally series of books for writers.
With the release of Howard-Johnson’s How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career authors—both traditionally published and self-published—can now approach the daunting task of the whole spectrum of reviews from getting and using reviews online and in prestigious review journals efficiently. She also shows in the 340 page book, how to writing reviews as part of an author’s overall campaign and authors can use review of their own books and the ones they write toward building both a market for their book and building their own writing career.
This new how-to book is third in Howard-Johnson’s multi award-winning How To Do It Frugally Series. The first book in the series, The Frugal Book Promoter: How to Do What Your Publisher Won’t, was named USA Book News “Best Professional Book 2004,” and Book Publicists of Southern California honored it with their Irwin Award. Now in its second edition, Bookbaby.com calls it a “classic” and it has helped more than 40,000 authors since its release. The second in the series, The Frugal Editor, is her most award-winning of the series including honors from Day Poynter’s Global E-Book Award, USA Book News, Reader Views Literary Award, Next Generation Indie Book Award, and won a special Marketing Award from New Millennium Book Awards. It is now available athttp://bit.ly/GreatBkReviews.
In the works are books like The Frugal Self-Publisher: The Quick, Down and Dirty Guide for Publishing Anything for Any Reason—Personal Professional or Poetic.
The author says, “This series is the result of a combination of experience gained through trial and error in promoting my own literary works and my professional experience in marketing, PR, journalism, editing and publishing in general.”
Howard-Johnson was an instructor for UCLA Extension’s Writers’ Program for nearly a decade, was named Woman of the Year in Arts and Entertainment by members of the California legislature, and was given her community’s Diamond Award and honored for her work with tolerance by her city’s Ethics Committee. In addition to dozens of literary awards and honors, she was also featured by Pasadena Weekly in their “Pasadena Women Who Make Life Happen” for her advocacy in the publishing industry.
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Support materials available on request.
Learn more on her Web site at
BISAC: LAN00400, BUS058010
Distributors: Ingram, Baker and Taylor, Createspace
A complete media kit may be downloaded at
Series covers by Chaz DeSimone, http://DeSimoneDesign.com.
“articulate, gifted, insightful, iconoclastic, and a truly impressive literary talent . . Imperfect Echoes ( http://bit.ly/ImperfectEchoes ) is an inherently fascinating, thoughtful, and thought-provoking read . . . highly recommended . . .” ~Jim Cox, Editor-in-Chief of Midwest Book Review
Instructor for nearly a decade at the renowned UCLA Extension Writers’ Program
Author of the multi award-winning series of HowToDoItFrugally Series of books for writers
Amazon Profile: http://bit.ly/CarolynsAmznProfile
The Frugal Book Promoter: http://bit.ly/FrugalBookPromo
Web site: http://www.HowToDoItFrugally.com