For Immediate Release
Contact: Carolyn Howard-Johnson
Paperback ISBN: 9781615994687
Hardcover ISBN: 9781615994694
Ebook ASIN: B)7X2CCTGL
Publisher: Modern History Press
Release Date: September 1, 2019
Called “Classic” by Bookbaby.com
Modern History Press Releases Popular
Writer’s Aid in Its Third Edition
Los Angeles, CA and WWW—The Frugal Book Promoter by Carolyn Howard Johnson has been must-have book for authors since its 2004 debut as a text for her for her UCLA Extension Writer’s Program class in book marketing. Modern History Press is now publishing the third edition sporting a new cover, a bibliography, a reference and complete update.
In its past iterations, The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher was a winner of an Irwin award, was USA Book News’ pick for Best Professional Book, and was honored by Dan Poynter’s Global Ebook Award. It broke all records when authors downloaded it more than 30,000 times and was dubbed “a classic” by Bookbaby.comt. It is the flagship book in what has become her HowToDoItFrugally Series of Writers for writers. She says, “’Frugal’ has been a labor of love, a way to share what four decades of loving publicity, writing, and publishing fiction, nonfiction, and poetry has taught me.”
Like the old editions, the new edition of The Frugal Book Promoter assures an author’s book the best possible start in life. Full of nitty gritty how-tos for getting nearly free publicity. The authors shares her professional experience in journalism, PR, and retailing as well as the practical tips she gleaned from her own book campaigns. She tell authors how to do what their publishers can’t or won’t, why authors can often do their own promotion better than a PR professional and shows them how they can partner with their publisher’s publicist or the one they hire on their own. Past editions received plaudits from industry shakers like Marilyn Ross, founder of Small Publishers or North America, Tim Bete, director of Dayton University’s Erma Bombeck Writers’ Conference and the publishing industry’s legendary Dan Poynter. This third edition is updated and has an new cover by Doug West of ZAC Designs.
Howard-Johnson has been a publicist writing media releases for the likes of Christian Dior for the Eleanor Lambert Agency in New York who created the first “10 Best Dressed List;” an instructor for UCLA’s world-renowned Writers’ Program for nearly a decade; a columnist and staff writer for the Salt Lake Tribune and the Pasadena Star News; and wrote copy for Good Housekeeping Magazine, Hearst Corporation. She was awarded the California Legislature’s Woman of the Year in Arts and Entertainment, was given her community’s Character and Ethics award for work promoting tolerance with her writing, and was named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She presents at writers’ conferences nationwide like the one at San Diego State University and the Sinclair Lewis Writers’ Conference. That she is also a novelist and poet and former retailer has informed the advice she gives to authors regarding both sales and genre.
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